SEO Best Practices post Panda and Penguin algorithm updates

I was recently asked to summarize SEO Best Practices in a post Panda and Penguin algorithm update environment.

Here are my SEO Best Practices tips to ensure that your SEO efforts will remain authentic and important to Google:

  • Understand the business which you are going to promote
  • Understand the target market and targeted audience
  • Build a website for a targeted audience; not for search engines (UI & UX must be intuitive and engaging)
  • Quality content is really what you should aim for, as this is what it takes to enhance or improve users’ experience.
  • Focus on writing unique, informative, keyword focused natural and high-quality content.
  • Write content for readers; not for search engines
  • Prepare Title & Meta Description for your prospect customers who love to see what products/services you offer rather than the keywords you are targeting
  • Avoid keyword stuffing
  • Create a blog on your website. This is really a fantastic way to write anything about your products and services you wanted to let your customers know.
  • Blog more
  • Use Facebook for content sharing, engagement, connecting
  • Use Linkedin for professional networking, group discussions, answering questions
  • Use Pinterest to engage users with imagery of pictures, videos , charts, graphs and quotes
  • Use Twitter to deliver information of real-time news and stories that are of interest to the media
  • Identifying the viable link opportunities (of-course in niche domain)
  • Use the best SEO tools (such as OSE, Majestic SEO etc.) to recognize the domain authority and other factors of a website where you find the link opportunity
  • Try to build link in such a website wherein manual approval is required
  • Content marketing. Write a content that goes viral.
  • Balance anchor text. Your website backlink profile must be balanced of brand name as well as vary or diversification of keywords in anchor text.
  • Avoid building tons of backlinks using similar anchor text OR using exact keywords as an anchor text.
  • Stay away from any activity which can generate thousands of backlinks to your website in a short period of time.
  • Analyze your backlinks profile at some time interval and make sure it should look natural with balanced anchor text