I was recently asked to summarize SEO Best Practices in a post Panda and Penguin algorithm update environment.
Here are my SEO Best Practices tips to ensure that your SEO efforts will remain authentic and important to Google:
- Understand the business which you are going to promote
- Understand the target market and targeted audience
- Build a website for a targeted audience; not for search engines (UI & UX must be intuitive and engaging)
- Quality content is really what you should aim for, as this is what it takes to enhance or improve users’ experience.
- Focus on writing unique, informative, keyword focused natural and high-quality content.
- Write content for readers; not for search engines
- Prepare Title & Meta Description for your prospect customers who love to see what products/services you offer rather than the keywords you are targeting
- Avoid keyword stuffing
- Create a blog on your website. This is really a fantastic way to write anything about your products and services you wanted to let your customers know.
- Blog more
- Use Facebook for content sharing, engagement, connecting
- Use Linkedin for professional networking, group discussions, answering questions
- Use Pinterest to engage users with imagery of pictures, videos , charts, graphs and quotes
- Use Twitter to deliver information of real-time news and stories that are of interest to the media
- Identifying the viable link opportunities (of-course in niche domain)
- Use the best SEO tools (such as OSE, Majestic SEO etc.) to recognize the domain authority and other factors of a website where you find the link opportunity
- Try to build link in such a website wherein manual approval is required
- Content marketing. Write a content that goes viral.
- Balance anchor text. Your website backlink profile must be balanced of brand name as well as vary or diversification of keywords in anchor text.
- Avoid building tons of backlinks using similar anchor text OR using exact keywords as an anchor text.
- Stay away from any activity which can generate thousands of backlinks to your website in a short period of time.
- Analyze your backlinks profile at some time interval and make sure it should look natural with balanced anchor text
