Personal Branding Tips to Remember When Utilizing Social Media
It’s common to see column after column address marketing through social media, but how often is there discussion about protecting your own social brand? Although participating in social media for branding may seem daunting, there are some critical steps you can take to ensure that your own personal and professional brand in social is strengthened. Read and share these 3 tips related to developing your Personal Brand to ensure a solid social voice.
Tip 1: Make Positive Connections with Social Media
Social media marketing is a core component today of any serious business professional’s own marketing strategy because of the opportunity it provides to reach and engage millions of people. However, when you put yourself out there, you’re making the brand subject to comments that can bruise your personal brand. What follows below is a follow-up to another Personal Brand story related to Anthony Weiner.
Whether it’s LinkedIn, Facebook, Twitter or Google+, communities are massive and will react if you post something negative or offensive, which could lead to a Online Public Relations nightmare. If your marketing strategy involves social media, you have to also have reputation management strategies to accompany it. One sure-fire way to make positive connections with social media is to consistently fuel and support your core values or ethics as a business owner or professional.
Tip 2: Utilize Social Media Monitoring Tools to Protect Your Personal Brand
One of the best ways to avoid inconsistent messages or inappropriate posts is to have one person take the lead on your own social media, whether that is you when guided by my Personal Branding Action Plan or by another person or team that follows your specific personal brand needs. The message should stay positive and consistent and should rarely be about your product. Rather, it should be content that brings value to the online community you’ve established.
One of the best ways to track what is being said about your brand online is to use a third-party app to bring more insight. Take Hootsuite.com as an example; this is a tool that allows you to monitor specific keywords or brand names and receive notification whenever these come up on social media. You can also tap into Google Alerts, which is free. This tool also provides you with notifications when your keywords pop up. On social sites where you have personal profiles such as LinkedIn, you can view you
I am currently developing an entire list of curated personal branding and online reputation management tools for you in my upcoming comprehensive Personal Branding Course. In this course, I will answer all of your burning questions on this subject, including, but not limited to:
- How do I start to develop a personal brand?
- What do I need to invest in to create a visible and positive online brand?
- How do I get rid of any negative comments and webpages related to my own personal brand?
- How do I make money from my own personal brand?
- How do I position my personal brand for success?
This course will launch in the JasmineSandler Shop on December 2014. Make sure to subscribe to the Blog to ensure that you can reserve your spot.
Tip 3: Use Content Marketing to Drive Impact
You have to remember that what people say about you and/or your brand is for the most part out of your control. There are people willing to share opinions they don’t necessarily hold true just to get a reaction. However, if you are actively engaging with your audience, being part of the conversation and not trying to constantly sell yourself, you can create a community that will boost your personal brand campaign. What this means is that you have a personal brand position and are developing content frequently online to support it. Further, that you are proactively engaging in conversations with your social followers and infuencers and the content that they are sharing. Content Marketing through your personal brand is a two-way street.
Example: Coke’s Name Experiment Hits Home with Consumers
A good example of a company that nailed their personal brand strategy is Coca-Cola. The company took 150 of the most popular names and printed them on the side of their products. This prompted users to take pictures of the cans and post them on social media. Coke made their trial run with this campaign in 2011 in Australia where more than 18 million media impressions were made as a result of the campaign. Better yet, Coke saw consumption shoot up by seven percent.
Coke successfully took the idea behind personal brand strategies and made it about the consumer instead of about Coke. It works because studies show that nearly 80 percent of consumers feel more attached to brands that personalize content and try to build up relationships.
Start Protecting Your Online Brand Now – Join in on Dec. 5th
What attempts have you made to personalize your brand in social media? Join as a Guest for a special LIVE workshop on Building your Online Brand with Q&A on December 5th.
This webinar is hosted by Women In the Boardroom. Cost for non-members is $35.
For more details and to register, please visit the events page for How to Build and Grow Your Online Brand.