Many aspects of digital marketing have rapidly evolved, and SEO is no exception. With 2016 right around the corner, business owners and marketers must know what changes will occur otherwise their SEO efforts will go to waste. In this post, I will review and share with you the SEO Off-page ranking factors you need to know and a related Red Design info graphic.
A perfect example of the need to stay up to date with Google SEO changes for webmasters is the warning that Google announced more than once about using redirects on mobile sites. Google’s Search Quality team is treating the overuse of mobile affiliate traffic networks that constantly bounce users from one site to the next as a very serious issue. Because Google is doubling down on its penalization efforts against sites that don’t follow safe SEO practices, it’s crucial that marketers become intimately familiar with SEO Off-page ranking factors for 2016.
In the info graphic that follows in this SEO post from Red Design, you will learn all about 2016 Off page rank factors. Specifically, off-page rank used to be more about link building with preference given to links ending in “.gov” and “.edu”. As content marketing and social media marketing continues to mature, so has its impact on SEO page rankings. This means that off-page rank is determined by much more than just link building or several links to “.gov” and “.edu” pages. Each piece of content has varying degrees of authority, which in turn has a VERY heavy influence on SEO page rankings. Authoritative SEO elements include:
- Page links
- Keyword Anchor Text
- Domain links
- Keyword ALT Text
These are but a few elements that have long been confirmed to have a positive impact on off-page rankings, so they are a no-brainer for marketers to include on their SEO checklists. On the other hand, here are some techniques that marketers must steer clear from to avoid not only negative SEO page rankings, but also penalization from Google:
- Diluted pages
- Diluted domains
- Mirrored sites
- Excessive cross-linking
- Paid link farms
- Poor content surrounding links
- Site-wide links
- NEW: Mobile redirects (due to overuse of affiliate traffic networks)
Some marketers may have been able to skirt their way around Google’s all-seeing eye before. But 2016 will be a totally different story, and the consequences for engaging in black hat SEO optimization tactics will be severe. To establish solid SEO page rankings for next year and onward, authenticity and authority is key.
Authenticity means abstaining from the negative techniques listed above as well as not posting spam and fraudulent activity. Authenticity also entails showcasing a real persona in the content that is posted. Consumers gravitate and revel in brand transparency; no one likes having wool pulled over their eyes (especially by brands.) So post content to educate and entertain without resorting to plagiarism or cheap gimmicks in a vain attempt to boost page rankings.
By embracing authenticity, marketers move one step closer to gaining authority. Authority is reinforced through establishing real relationships with other good content partners, making link exchanges genuine thus resulting in rising page ranks. And of course, real media coverage, online influence through social media activity, guest posts, and so forth will further establish a site as a true source of authority and SEO superstar.
If you are looking to learn more about safe SEO practices or need help with an SEO problem, contact me for a Free SEO Phone consultation.
Feel free to also download and share this great Info graphic by Red Design on SEO Off-page ranking factors: