Featured Social Branding Story on CEO.com

If you are a CEO, Listen Up and Take Control of Your Social Brand!

Social branding is critical these days. Investors, customers, and future employees are all looking up to the respective management team — aka their trusted CEO’s. So with all eyes on you, what kind of leader do you want to be? What kind of style are you conveying to your employees? And how effectively is your message resonating with a broader audience? Find out the answers to these questions, and more on my featured CEO.com article this week. In this article you will find:

  • How to think about your CEO Social Brand
  • Why Social Branding is critical to the performance of the CEO
  • Where you are on my CEO Social Branding scale
  • What do to next in your quest to become a valuable CEO in the Digital Age

So head over to CEO.com to learn more.