Marketing for Commercial Artists has changed drastically since the explosion of social media. That is why I am excited to be sharing my social branding secrets and social selling tips next week, May 17th at 8:30AM at Surtex 2016 in NYC. I’ll be on Track III about Business Essentials.
If you are in the world of commercial art or a retail buyer of art, here is a snapshot of what I will be sharing at Surtex:
Marketing yourself correctly in Social Media is not just a nice to have any more for Artists. It is a real necessity. As an artist, you can post all of your work on Pinterest, blog yourself ‘blue’, tweet and re-tweet your portfolio, use all manner of social media and beyond but without a method to your madness your attempts to let the world know you are out there will fall flat. Join Jasmine Sandler, a globally known expert, author, consultant and trainer on the subject of Social Branding as well as the CEO of a 12 year old Social Media Agency, as she shares the realities of marketing yourself and best practices of standing out online.
By attending my social branding workshop at Surtex, you will learn how to:
- Establish measurable, realistic goals for your Social Brand
- How to deliver fresh and unique content that will support your own online brand value proposition and mission
- Nurturing your social ecosystem
- Post with engaging frequency in Social Media
- Choose the most important platforms relative to your own business goals
- Build a positive, successful, visible online presence in social media for your own personal brand
This Social Branding workshop addresses the essential problem that SMBs and entrepreneurs run into around social media: the value is hard to prove. It drives you more traffic, which is great, but it’s not necessarily high-converting or ‘lead’ traffic, and that’s a problem. It doesn’t have to be this way. You can turn social media into part of your new age of art marketing strategies and become a go to artist for retailers. Come check out my Social Branding workshop at Surtex. And hey, if you can’t get to Surtex, that’s fine. We understand geographic limitations. We’ll post a video and summary after the event as well. Just check back here to grab it.
As a bonus, I am giving away right now my Intro to Social Branding video for FREE.