Search Engine Strategies New York 2013: Track Building the B2B Social Media Machine
Join me at SES New York 2013 where I will present alongside of Adriel Sanchez, Senior Director, Demand Generation, SAP, who will be delivering a live case study of what to do and what not to do in regards to B2B Social Media Marketing: Building the B2B Social Media Machine. I am fortunate to have this opportunity and am excited to share the stage with Mr.Sanchez.
The purpose of our talk and presentation is to give B2B Marketers sound advice from real B2B brand social programs. In our hour from 10:30-11:30, we will review and cover:
- How to set a sound B2B Social Media Strategy for your enterprise
- How to utilize specific social channels for B2B brand building
- How to create and deliver share-able social content
- How to align your team to support B2B Social Media efforts
- How to Optimize your content for Social (SMO)
By attending my SES session, you will also have the ability to ask your most nagging social media how to questions and network with qualified B2B business professionals. SES NY comes only once a year and for any serious B2B business owner or Marketing Director, it is the Internet Marketing conference to attend – bar none. To see the entire agenda and register for SES New York and the B2B Social Media Machine session, go to the SES New York web site.
Also, for up to date information on how changes in the Social Media landscape affect your B2B organization, follow me on Twitter