The golden rule for online engagement of customers through social media platforms is to develop informative content. While this may seem like a very straightforward task, simply writing wonderful blogs and creating content for your target audience isn’t everything.
It is essential for a business to engage in content marketing planning. This is a structured and strategic approach to using keywords, links, and information to not just interest your target audience, but to engage them. So that your content aligns and builds your online brand market position.
What is Engaging Content?
Relevant and insightful content should be the starting point for your content marketing planning, but it has to be developed for your target audience. Engaging content provides viewers with new information, a unique way to consider options, and the option to interact with you directly through social media.
The key to the most effective and engaging content marketing is to interact with your target audience around your area of expertise, which will relate back to your services, products, and the needs of your target audience.
As you can see, this is a complex interaction of both strategies, SEO techniques and online branding. It is not just writing informative blogs or adding a guest blog and a few links to your site.
Beyond the Basics
With over 10 years of experience in SEO consulting and over 15 years in Digital Marketing experience, Jasmine Sandler is uniquely positioned to be able to work with B2B sales organizations to create their own customized content marketing planning program.
Through training and working one-on-one with your business, she will help you to become an expert and go-to resource in your niche area. By establishing yourself as an expert, customers will seek out your website and your company.
Through her experience, combined with understanding your company and your goals, Jasmine will develop a program to build your online branding presence, boost your search engine and sales levels, and engage your clients through the content on your website and on your social media platforms.
For a free phone consultation with Jasmine complete the form to the right. You can also reach her by phone at 212.726.2340 in New York and 310.755.2684 in Los Angeles to schedule your consultation.