A business using social media channels for B2B marketing is one thing, but being able to generate qualified leads is a much more challenging issue. Too many social media campaigns and social sales strategy plans are just about the increase in fans, followers and likes, which may appear great on a report but don’t translate into an increase in sales.
Know Your Keywords and Focus
While this may seem apparent, using keywords to attract your target audience and not just a general audience is a critical part of a social sales strategy. Jasmine Sandler, with her expertise in SEO, Social Media Strategy and Sales Training, can assess and address the current use of keywords within your social media marketing program to leverage it to drive new business.
Engage your Target Audience
As part of your social sales strategy, it is critical to provide value to your customers. The more that another business sees your company as a resource and an expert in your sales area the more likely they are to seek out your products and services.
By including content marketing strategies, including keywords and relevant, timely, and engaging content, you can create an expert social media presence. With your brand and your expertise established, you will find higher conversion rates and will naturally attract more qualified leads.
Get Active
Another important aspect and area of focus Jasmine recommends to her clients in building qualified leads is to become active on social media. Developing a blog, responding to comments and posts, and providing a human side to a company is essential in producing qualified leads in a professional social sales strategy.
To discuss your social sales strategy with Jasmine Sandler, simply complete the Free Phone Consult form, schedule an appointment through the website or call today at 212.726.2340 in New York and 310.755.2684 in Los Angeles.
