One of the major hallmarks of digital marketing is how fast it moves. Facebook got to 500 million users in under six years; Snapchat's video views are north of 10 billion per day — and that's up from four billion a day in September 2015. Because of how fast digital marketing can move, what was a trend a few months ago may not be a trend worth pursuing tomorrow. Agency owners and executives need to be thinking about the ‘next big thing.' But there's a caveat and concern there: if you're always on the lookout for the ‘next big thing,' the problem [...]

No company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with, or heavily reduced their investment in staffed client service phone representatives and even call centers. They understand that their customer is on social media sites like Twitter, Instagram, Facebook, Google Plus, LinkedIn and Snap chat and these are the tools that these customers use to voice their opinions on a product or service, complain about issues and talk about brands, all at free will. Without a solid social customer care plan and flawless management, companies serving direct [...]

Snapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums. Many brands of varying sizes use these social platforms to engage audiences, drive sales, and boost brand awareness. Read on for examples of brands that have excelled using them as part of their content marketing strategies. Snapchat: Taco Bell Snapchat is proof that 10 seconds can go a long way. Many brands seem to struggle coming up with a Snapchat strategy, let alone successfully posting engaging content. Taco Bell isn't one of them. Arguably one of the biggest brands to have fully embraced [...]

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year. [...]

As we enter Q4 of 2015 and the race continues for technology market position from younger social tech companies like Periscope, Meerkat, Pinterest and Instagram, the modern social media marketer or social manager has a lot to think about. The heavyweight advertising platforms – LinkedIn, Facebook, YouTube, Twitter – are becoming more sophisticated, offering all types of hyper-local targeting and better analytics. People and time resources for social media management are becoming more demanding, as organizations finally see social media marketing as a real branding and sales channel. All of these things combined require marketing directors to assess their marketing budgets [...]