Articles

When you want to know about someone, what's the first thing you do? You check them out online. You'll find a LinkedIn profile, Facebook page, maybe a Twitter feed and a personal website. How do they tell a prospective employer or client about you to convey more than a résumé? They really don't – unless you know how to manage your personal online brand. It directs you to what you should be posting online. The “what” should be very focused and is based on how you want to be perceived. As anyone who took Marketing 101 remembers, if you try to be [...]

When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead. [...]

In an era when emails, Facebook posts, Tweets, LinkedIn connect requests and countless bleeping apps are screaming for more and more of our attention during the business day, the marketers who will succeed are the ones who understand how to consolidate and funnel target-grabbing content on the channels that matter. Content for the sake of producing content does not work anymore. Only content developed and delivered to support the target's content needs has high value. It is not about the companies who share the most content, but the companies and executives who best understand how and where its customers consume and [...]

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. [...]

B2B Selling these days has been muddled by the explosion of online marketing and social media marketing. The lines between digital marketing units and sales teams have become blurred. But many companies with global sales and marketing teams have figured out how to use the social marketing movement to help them sell smarter. Do you want to use social data to sell smarter? Here are three ways brands are doing it: 1. Following Prospects Along the Buyer Path A lifetime customer example of a big brand selling along the buyer path is Mattel, the toy company behind Barbie dolls and Matchbox cars. Mattel [...]