Articles

It used to be that for multi-channel brand marketers and e-commerce directors simply gathering data and market research was a win for a brand and its sales teams. In the last few years, marketers and analysts alike have been trying to get their arms around big data, both from an online and offline perspective. Consumers in B2C and business buyers in B2B expect more and more personalization of shopping experiences. So whether you market a small business or are a CMO of an enterprise level organization, you need to know some solid basics about Digital Personalization. Why Digital Personalization is Essential for [...]

These three tips can help you build, while at the same time protect, your personal or corporate social brand. [...]

We all know that social media technology and mobile technology move faster than any one person can keep up with. We also know that these advancements in technology provide more personal marketing opportunities for both the individual, personal social brand and the corporate brand. This may be opportunities for you or for your team, your CEO, or your clients. But with digital marketing and social media marketing opportunities, as we know in the world of Google Search, can also come potential reputation problems. So that you can keep a steady online brand growing and at the same time shield yourself [...]

As your company grows, you will need to put more effort into supporting and maintaining your social media programs. [...]

Most B2B companies have similar marketing goals – grow and drive top market position while maintaining excellence in client service. With that being said, social media, as a business tool, when utilized correctly, can actually serve all of these needs: marketing, sales, and customer service. The irony is, as your B2B organization grows, so do the needs of supporting and nurturing your social media programs. If you are a marketer for a mid- or enterprise-level B2B organization, you are responsible not just for traditional marketing, but now , more and more, for results-driven social media marketing. You need to know the [...]