Articles

Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. [...]

In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing. [...]

With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. [...]

Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. [...]

Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively. [...]