How to Hire an SEO Consultant
When it comes to developing and implementing an effective Search Engine Optimization strategy, you really need an experienced SEO Consultant to trust that the job is handled properly. SEO is most assuredly one of those topics many have heard of, but few quite understand its true inner-workings.
This is not entirely anyone’s fault. The search engine algorithms used by popular search sites such as Google, Yahoo or Bing, change so rapidly that it unquestionably takes a dedicated professional to keep up with these updates. As the rules utilized by these algorithms are refined, you want to be sure your company’s website is adapting with it. If you don’t you could be penalized by Google and wind up lost in the search rank and then, never found by your target audience online.
So how do you hire a qualified, reliable, professional SEO Consultant?
A good SEO Consultant will be able to offer services in SEO Auditing, SEO Management, and SEO Training. Through the aid of an SEO expert, your company will be able to avoid negative SEO practices that hurt your rankings, adapt to ever-changing search engine guidelines, as well as receive practical guidelines for following best B2B SEO Practices.
Jasmine Sandler, who has been a practicing SEO professional since 2005 and has helped both mid and enterprise level B2B corporations improve their online visibility for targeted keywords, follows these practices. Jasmine’s SEO Consulting program includes the following SEO work:
SEO Audit
By performing an SEO audit, an SEO Consultant can repair past issues your site may have experienced with search rankings. As noted above, updates in search engine algorithms may be penalizing your company’s site for not following SEO best practices.
A thorough SEO site audit will include:
- Review and analysis of company SEO brand position
- Review, analysis and recommendations on updated keyword plan
- Review and analysis of current SEO rank
- Review of all site structure and code
- Review of site content
- Analysis of company blog and blog strategy
- Analysis of company social media signals
- Delivery of specific instructions for resolving on-site issues
If you have worked with different SEO Consultants in the past or your site has been recently redesigned, performing an SEO audit is highly recommended.
Enlisting a trusted SEO Consultant to manage your SEO strategy will significantly reduce your workload in Internet Marketing.
Some of the services involved in SEO Management include:
- Setting up an effective keyword strategy for your brand
- In-depth SEO Competitive Analyses
- Blog Development & Content Planning
- Social Media Signal Planning for SEO
- Bi-weekly in-depth SEO ranking reports
Through recruiting an SEO Consultant to perform these services, your company will secure monthly increases in your Google and Bing search rankings, protection of your online brand, as well as receiving guidelines for writing content that increases user engagement.
SEO Training
Whether or not you decide to hire a dedicated SEO Consultant to handle your site’s SEO management, it is highly advised to seek SEO Training for your company’s employees. Executives and marketing directors alike will benefit from undergoing detailed instruction in maintaining best SEO practices for your business.
Hire the Right SEO Expert with Proven Experience
A professionally trained SEO practitioner since 2004 and Digital Marketing veteran since 1995, Jasmine Sandler is a trusted SEO Consultant actively working with B2B professional services clients in legal services, accounting, real estate, advertising, security services and information technology in New York, Boston, Chicago, and Los Angeles. In her work, Jasmine has helped these organizations achieve success through increased brand exposure, better search engine placement, and improved employee SEO productivity.
Get a headstart to improving your SEO program with a FREE SEO phone consultation by completing the short form on the top right of this page.
